Why Being the Lone Vegan Makes You a Power Player

August 15, 2013

Being vegan got you feeling alone? Ostracized? Left out at social meals?

Are you fatigued by the "People for Eating Tasty Animals" joke?

Do you feel like you’re the only one who cares about animals?

Hold up! I will not have you feeling this way! Let’s bring all those feelings to an asphalt-burning halt, case closed, right this minute!

Let me lay a virtual hand on your shoulder and tell you exactly why the work you’re doing—even if you’re doing it alone—makes you a power player in the vegan movement.

In 1962, Everett Rogers published a book called Diffusion of Innovations. In it was a bell curve graph that illustrated how new ideas spread. “Innovators” were on the left, a miniscule 2.5% of the population. Then came the “Early Adopters” at 13.5%. The “Early Majority” and "Late Majority" followed at 34% each, making up the ascent, crown, and descent of the bell. Finally on the right side, were the “Laggards” at 16%.

Innovators are infatuated with new ideas and core-driven to bring about advances. Small in numbers, they are brave and daring, the adventuous few who challenge others to see, think, and behave in a new ways.

Early Adopters immediately see the value and potential of innovative ideas and advances. Empowered and intuitive, they participate—their commitment undeterred by obstacles of inconvenience or expense that new ideas and technologies arise with.

The Early and Late Majorities are respectively less and less comfortable with new ideas, influenced by practicality and habit over innovation. Change requires ease, inexpense, and wide social proof. These groups need others to go before them in order to change their ways.

Laggards refuse to adopt new ideas and technologies until there is no longer a choice.

See where I’m going?

Today, veganism is just being introduced to the mainstream. In fact, at this moment, we are amazingly aligned with Rogers' numbers, vegans making up about 2%+ of the U.S. population!

Depending on how long you’ve been vegan, you are either an innovator or an early adopter—and that means the vegan movement doesn’t become mainstream without you.

You have more influence than you know. Whether they know it or not, you are normalizing veganism in your community—its definition, existence, its feasibility, and its “face.” Your purchases influence the market and make vegan products more affordable and available.

You are a POWER PLAYER IN THE GAME, ya hear?

It may be a quiet and sometimes lonesome battle you’re waging, but you are inherently cutting away, subverting, and undermining the meat and dairy industry every step of the way. Don’t you go changing.

What others do or say doesn’t matter. It only matters what kind of person you want to be.

Without exception, the rights we’ve attained throughout history have come from the bottom up, not the top down. So if you’re toeing the line alone, just keep showing up. Wear that vegan T-shirt, keep bringing your favorite dish to the party, carry that green juice in a glass jar when you drop your kid off at school—and smile and wave it around the community like it’s the best thing that has ever happened to you—and them!—because your choices are a flag and you are a leader.

Which kind are you? Leave me a comment below.

P.S. If you’ve not yet gone vegan, get with program, Laggard! Choose veganism before it chooses you! 

Occupy Your Mouth: A Letter to Californians

November 7, 2012
Image from www.worldtruth.tv/who-is-running-monsanto/


The bad news is...after a lot of grueling work, we narrowly lost CA's Prop 37 to label genetically modified foods. It may have been the easiestchance we'll ever have had in our lifetimes to deal a blow so large to Monsanto and the agri-chem giants. Their endless budgets, government ties, and routinely-employed top lobbying firms are notoriously impossible to touch. What happened?

  1. The largest chemical companies on the planet put $45 million of pocket change into the anti-37 campaign to keep their GMOs a secret—against the $6 million we raised.
  2. The No on 37 campaign committed act after act of fraudulent, unlawful advertising, voter manipulation, and impersonation. And of course, there were questionable ballot mishaps.
  3. Most people will buy hot shit off the sidewalk if it's marketed right. Voters were spoonfed an opinion and ate up every steamy bite.
  4. Most every media host I heard that briefly mentioned 37—both right and left—gave more air to opposition claims than to the Prop's facts.
  5. People don't read. The information on the sample ballot and on www.Yeson37.org was simple and clear.
  6. People don't vote. Voters are still a minority amongst America's 300 million people.

While we are sickened by the results, as activists, we've got to keep it moving (though it took a yoga class and a lot of breathing this morning to even begin to feel that way). See, Justin and I weren't fighting for information we need ourselves—we already know what we're eating. We were fighting for info we believe everyone has a right to know. But if people don't want free knowledge, then let them eat GMO cake and suffer the very real and inevitable consequences. We're moving forward. Who's with us?

We're ever-committed to getting GMOs labeled. But we're ever-more committed to rewarding the tried-and-truly committed: non-GMO/organic farmers, restaurants, food and product manufacturers. The next best move is to focus on voluntary "NON-GMO" labeling for companies who supported 37, rather than trying to get non-supporters to comply with a "GMO" label.

Monsanto can stop our Prop, but they can't stop our purchases. So vote with your dollars. Occupy your mouth. To continue supporting the movement, visit www.CaRightToKnow.org


November 1, 2012

Next Tuesday, California may become the first U.S. state to require the labeling of genetically modified food (GMOs). Such a win will likely set into motion the precedent for a new national standard—a standard which over 60 countries worldwide have already adopted. Unsurprisingly, the opposition, made entirely of giant pesticide/chemical corporations and no individuals—is campaigning aggressively, and even fraudulently, to keep GMOs a secret. DON'T BE HUSTLED. VOTE YES ON CA PROP 37—OR CALL YOUR CALIFORNIA FRIENDS AND MAKE SURE THEY VOTE YES NEXT TUESDAY.
-requires the labeling of GMO food, i.e.: "This product may contain GMO ingredients."
-bans the word "natural" as a marketing tool on GMO foods."Natural" has no legal or industrial definition. Stamping "natural" on everything from frosted corn flakes to processed meats and shampoo allows biotech companies, cosmetic companies, and food processors to manipulate consumers psychologically and financially.
•Put on the ballot by an individual concerned citizen.
•Over 60 countries worldwide require GMO labeling, including Europe, China, Japan, and India.
•The largest agri-chemical companies have spent over $40 million to stop Prop 37 and keep GMOs secret—the same bio-tech/pharmaceutical companies that formulated agent orange and DDT (which were declared "tested and safe" before use).
•Genetically modified fruits and vegetables produce their own internal insecticides which destroy the nervous systems of bugs, birds, and bees. •Pesticides, insecticides, and herbicides are environmental hazards worldwide. •No long-term, comprehensive studies on human consumption of GMO foods has ever been completed.
•Cases of autism, organ toxicity, IBS, allergies, and more have skyrocketed since GMOs were quietly introduced into our food systems.
•Ads by opposition are being bankrolled by the world's six largest pesticide companies to the tune of $1 million per day.

"Food prices will go up."
Adding a line of text to a label does notincrease food prices. Labels are constantly being modified and re-ordered. YES ON 37 gives companies ample time to transition.
Myth: "Encourages lawsuits against food manufacturers." There are no “bounty hunter” provisions in Prop 37, and there is no incentive for filing lawsuits. Food manufacturers and grocers will comply with the law and label their products – as they do for calories and other ingredients.
Fact: No on 37 campaign may face criminal charges. Potential criminal charges are being brought against the No on 37 campaign. The campaign has committed act after act of fraudulent advertising and manipulation. No on 37's ad campaign was exposed as dishonest from the outset, when it falsely identified spokesman Henry Miller as a doctor at Stanford (he is actually a researcher of pharmaceutical development and biotechnology at the Hoover Institution) and used images of Stanford in violation of university policy. The ad has since reappeared.
Read more at the Daily Kos. For more info, to donate, or help phone bank and volunteer: www.CaRightToKnow.com